“We lead with a bold, entrepreneurial spirit and drive for achieving excellence and innovation. We transform organizations and elevate their levels of success through strategy, teamwork, and collaboration while leveraging the power of diversity and inclusion.”

-Perla A. Rodriguez, Chief Executive Officer.

Voler Strategic Advisors

Voler Strategic Advisors is a full-service strategic communications firm offering public relations, crisis management, and communications strategies that help organizations achieve their full potential. At Voler, we believe that great communications drive great results.

  • Our goal is to establish a partnership with our clients in order to accelerate the progress they seek.
  • Our philosophy is guided by three core principles or values:

Leadership and Team

The Voler Strategic Advisors team is uniquely positioned to address our clients’ business needs and requirements. We are a dynamic group of highly experienced and skilled professionals from a variety of disciplines and sectors, known in our respective fields and communities for our expertise and commitment to achieving results.

With a diverse mix of PhDs, JDs, MPAs, and MBAs, Voler Strategic Advisors draws upon our training and extensive experience in communications, community engagement, government, leadership, management, politics, social media, health care, and diversity.

Perla A. Rodríguez

Chief Executive Officer

With over 20 years of corporate leadership experience, Perla A. Rodríguez, Chief Executive Officer, has assembled a phenomenal team of professionals, trained by the best universities around the world. Together with her team members, distinguished leaders in their fields, Voler Strategic Advisors is providing innovative strategies and solutions to help clients achieve their objectives.


Diego Barragan

Chief of Operations

Diego is Chief of Operations at Voler Strategic Advisors.  With his experience, Barragan is an expert in strategy, messaging, policy development, policy analysis, budgets, and communications. 

Having served in government at both the federal and local levels, Diego Barragan brings a deep understanding of how government works, and how it can be utilized to move an agenda forward. At San Jose City Hall, as both a Legislative Director and Chief of Staff, Diego was called upon to develop complex strategy to successfully move policy and critical budget priorities in the third-largest city in California.  

Prior to Voler, Barragan led the Santa Clara Valley Water District’s communication efforts on critical infrastructure projects. Barragan received a BA in Political Science from San Jose State University and an MBA from Santa Clara University. 

Beatriz Ferrari

Communications Manager

A nine-time Emmy Award winner and veteran journalist, Beatriz Ferrari serves as Voler Strategic Advisors’ Communications Manager, responsible for the development of client communications strategies with an emphasis on bilingual strategies. Additionally, she leads media relations efforts for the firm.

Ferrari spent 18 years of her journalism career working at Univision KDTV 14 where she built her reputation as a fixture of the Bay Area press corps and won nine Emmy Awards. Previously, she reported for television and print media in Perú and Argentina.

Highly fluent in English and Spanish, Ferrari is also an accomplished author and illustrator of more than 20 bilingual children’s books that promote early childhood literacy.

Ferrari earned a bachelor’s degree in Communications from the Universidad Nacional de Córdoba in Argentina.