Voler Strategic Advisors
About
“We lead with a bold, entrepreneurial spirit and drive for achieving excellence and innovation. We transform organizations and elevate their levels of success through strategy, teamwork, and collaboration while leveraging the power of diversity and inclusion.”
-Perla A. Rodriguez, Chief Executive Officer.
Voler Strategic Advisors
Voler Strategic Advisors is a full-service strategic communications firm offering public relations, crisis management, and communications strategies that help organizations achieve their full potential. At Voler, we believe that great communications drive great results. Our goal is to establish a partnership with our clients in order to accelerate the progress they seek.
Client-Centered: By developing a deep understanding of your mission, objectives, and strengths, we develop strategies that bring out the best in you.
Forward-Thinking: Through innovative thinking and implementation of best practices, our experts will partner with you to achieve transformational outcomes.
Results-Driven: We leverage our rich experience and expertise to help you reach your destination. Expanding your impact is our top priority.
Leadership and Team
The Voler Strategic Advisors team is uniquely positioned to address our clients’ business needs and requirements. We are a dynamic group of highly experienced and skilled professionals from a variety of disciplines and sectors, known in our respective fields and communities for our expertise and commitment to achieving results.
With a diverse mix of PhDs, JDs, MPAs, and MBAs, Voler Strategic Advisors draws upon our training and extensive experience in communications, community engagement, government, leadership, management, politics, social media, health care, and diversity.
Perla A. Rodríguez
Chief Executive Officer
With over 20 years of corporate leadership experience, Perla A. Rodríguez, Chief Executive Officer, has assembled a phenomenal team of professionals, trained by the best universities around the world. Together with her team members, distinguished leaders in their fields, Voler Strategic Advisors is providing innovative strategies and solutions to help clients achieve their objectives.
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Rolando A. Bonilla
Chief Strategy Officer
Serving as Voler Strategic Advisor’s Chief Strategy Officer, Rolando A. Bonilla brings to the organization over 20 years of experience working as a communications strategist. Rolando has been frequently quoted in publications such as the San Francisco Chronicle, and the Mercury News. Additionally, he provides commentary for television both locally and nationally, offering expert opinion on political and communications issues.
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José L. Manzo
Superintendent-In-Residence
José L. Manzo currently serves as the Superintendent-in-Residence, bringing over three decades of leadership experience in education to his work with school districts. He previously served as Superintendent of the Oak Grove School District in San Jose, a role he held since 2012, where he oversaw 17 schools and approximately 8,500 students. In his new capacity, José continues to drive systemic change in education, mentoring district leaders, supporting professional development, and facilitating district-wide improvements. His extensive background in school construction, multilingual education, and district-wide initiatives uniquely positions him to offer invaluable insights into effective leadership and sustainable progress.
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Alexandra Céspedes Kent
Communications & Marketing Director
Alexandra Céspedes Kent brings an innovative lens to cause marketing as well as decades of experience as a trusted advisor to CEOs, boards, and civic leaders from her various past roles as chief fundraising and communications officer at leading Bay Area nonprofits. Her appointment signifies Voler’s commitment to enhancing client services and expanding our capacity, particularly in serving the public sector and nonprofit clients.
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Diego Barragan
Director of Operations
Diego Barragan is Director of Operations at Voler Strategic Advisors. Diego is an expert in strategy, messaging, policy development, policy analysis, budgets, and communications. Having served in government at both the federal and local levels, Diego brings a deep understanding of how government works, and how it can be utilized to move an agenda forward.
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Beatriz Ferrari
Communications Manager
A nine-time Emmy Award winner and veteran journalist, Beatriz Ferrari serves as Voler Strategic Advisors’ Communications Manager, responsible for the development of client communications strategies with an emphasis on bilingual strategies. Additionally, she leads media relations efforts for the firm. Beatriz spent 18 years of her journalism career working at Univision KDTV 14 where she built her reputation as a fixture of the Bay Area press corps and won nine Emmy Awards. Previously, she reported for television and print media in Perú and Argentina.
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Giuliana Velasquez Rosas
Communications and Video Coordinator
Giuliana Velasquez Rosas brings a wealth of creative expertise to the Voler team. Originally from Peru, she has honed her skills in video editing and content creation, working with diverse clients both domestically and internationally over the past seven years. Her BA in Audiovisual Communications and New Media from the Peruvian University of Applied Sciences provides a strong foundation for her work. Fluent in Spanish and English, Giuliana is passionate about connecting with audiences across cultures.
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Natalie Hernandez
Communications Specialist
Natalie Hernandez serves as the Communications Specialist for Voler Strategic Advisors. In this role, Natalie is responsible for curating content for diverse clients and audiences through various communication channels, including social media and earned media. She contributes to the planning and execution of robust social media and marketing strategies, and monitors media to ensure real-time management and regular reporting.
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Tracy Nguyen
Communications Specialist
Tracy Nguyen is a Communications Specialist at Voler, bringing expertise in communications strategy and creative content creation. Tracy’s adaptability shines through in her ability to work effectively with clients across diverse industries. Tracy’s professional experience includes roles as a Social Media and Digital Marketing intern at Everscale Agency, where she developed marketing strategies for small business clients, and as a Program intern at International Student Placements, where she spearheaded community outreach, connecting with international students from around the world.
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Luisa Olivares
Communications Associate/Intern
Luisa Olivares is a bilingual (English and Spanish) Communications Associate/Intern for Voler Strategic Advisors. In this role, Luisa supports the team in crafting social media posts, conducting client research, and shadowing senior staff to gain hands-on experience. She brings a fresh perspective and a strong commitment to helping clients amplify their voices and achieve their strategic goals.
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Porfirio Ureña
Video Team Creative Manager
Porfirio Ureña serves as the Video Team Creative Manager at Voler Strategic Advisors. Porfirio holds a BA in Applied Arts and Sciences (Emphasis in Multimedia) from San Diego State University and has a strong background in illustration, graphic design, video editing, and both 2D and 3D animation.
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Antonio Castillo
Creative Content Producer
Antonio Castillo is a dynamic Creative Content Producer at Voler Strategic Advisors, with over five years of experience in crafting impactful video content for the education, nonprofit, and governmental sectors. His expertise in video production, directing, cinematography, screenwriting, and editing has been instrumental in delivering award-winning projects that highlight his creative direction, innovative approach and dedication to quality.
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Luis Garcia
Creative Content Creator
Luis Garcia is an accomplished Creative Content Creator, who has cultivated an extensive photography portfolio over the past decade. Bilingual in English and Spanish, Luis’s portfolio spans across various fields, including sports photography, marketing, and a thriving freelance wedding and portrait business. His innovative eye and ability to capture authentic moments have made him a sought-after photographer. At Voler, Luis has expanded his creative repertoire, diving into videography and refining his storytelling through dynamic visuals.
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Voler Strategic Advisors recognizes the commitment to supplier diversity that is embraced by corporations and government agencies, and we can add diversity to your supply chain.